UAE Team ADQ presents its new official jersey, a visual project deeply inspired by the natural landscape of the United Arab Emirates and its poetic essence.
Entitled “The Gradient of the Desert”, the concept draws from the desert horizon at sunset – a moment where colours are never fixed, but constantly shift, merge and evolve.
The gradient stands at the core of the new design: a living, unpredictable element that embodies movement, transition and flow. It reflects the spirit of women’s cycling and the identity of UAE Team ADQ, where the spaces in between become just as powerful as the defining moments.
The shifting tones create a harmonious spectrum representing unity, progress and dynamism. Bold yet fluid, the design is firmly rooted in the UAE while resonating on the global stage.
With The Gradient of the Desert, UAE Team ADQ reinforces its brand world – modern, ambitious and ever-evolving – transforming every race into an expression of energy, vision and forward momentum.
(ph. @facepeeters)
