100% Eyewear and UAE Team ADQ, the ambitious Women’s WorldTour cycling team, are proud to announce their new partnership starting from this season.
The UAE-based women’s team, with its talented roster and valuable experience gained over its first three years in elite women’s cycling, welcomes a new partner with extensive expertise: a brand that embodies excellence in sports eyewear by seamlessly blending innovation and performance.
100% Eyewear, a leader in high-performance sports optics, has long been at the forefront of design and technology, catering to elite athletes across various disciplines. This collaboration with UAE Team ADQ is a perfect match of shared values: precision, innovation, and an unwavering pursuit of excellence.
Thomas Prenez, Global Sport Marketing at 100%, said: “We’re thrilled to partner with UAE Team ADQ, a team that shares our passion for performance and innovation. This partnership is a testament to our belief in supporting the growth of women’s cycling and empowering riders to perform at their best. Together, we look forward to pushing the sport forward and inspiring the next generation of women in cycling.”
(ph. @facepeeters)
