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UAE Team ADQ welcomes SHIMANO as Official Technical Partner

UAE Team ADQ welcomes SHIMANO as Official Technical Partner

December 9, 2024

SHIMANO and UAE Team ADQ are delighted to announce their new partnership for the next four years.

UAE Team ADQ and its partner team in the UCI Men’s WorldTour, UAE Team Emirates, will use Shimano’s cutting-edge products, including its DURA-ACE Di2 wireless groupset, providing the teams with the most advanced shifting and braking experience.

Melissa Moncada, President, UAE Team ADQ said: “Women's cycling is experiencing rapid growth, and our team is committed to achieving ambitious goals. We strive to provide our riders with the most advanced technology, ensuring they have everything they need to perform at their best. Combining our experience on the field with Shimano's renowned expertise in cycling innovation, we are poised to grow together and compete at the highest level with the finest equipment available.”

In competitive racing environments, where every millisecond matters, and circumstances can change in the blink of an eye, Shimano’s components will provide the UAE teams with the lightning-fast, accurate, and reliable shifting performance that is needed to compete at the highest levels.

Yuzo Shimano, Executive Officer, Vice President, Bike Planning Department, Shimano said: “Our four-year partnership with UAE Team ADQ represents a long-term commitment to technological innovation. We are engineering a comprehensive performance solution that will drive cycling technology forward for the foreseeable future.”

Shimano's Di2 electronic gear shifting integration and advanced braking technologies have already played a pivotal role in the team's most memorable races over the last several seasons, including over 80 wins, across Grand Tours, One-Day Classics and many other General Classification races in 2024. For UAE Team ADQ, the team is ready for new challenges: the addition of a top rider such as Elisa Longo Borghini, this year’s winner of the Giro d’Italia Women and the Tour of Flanders, brings even greater ambition for the future.

Whether you are a professional racer or weekend enthusiast, this partnership is a testament to human performance and to the relentless pursuit of excellence.

 

About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see: road.shimano.com