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Pissei was established in 1978 under the name of “Ellegi”. From the very beginning, the company specialized in the sports apparel sector and, in 2006, took on its current name. The production chain has always been 100% “Made in Italy”, in tune with our roots and keeping our traditions alive. We want to bring an eye-catching style on the road. This is why we carefully link the unique style of materials to functionality and technology. We offer refined and non-conventional clothing collections that allow those who ride a bike to feel at ease at any time. The combination of technically perfect materials with a unique and unmistakable design is a core value of Pissei. We constantly strive for the perfect fabric, suitable for achieving speed and high performance on the road. We make sure our cyclists are wearing clothing perfectly tailored to their body. Every detail is specifically designed to meet the needs of professional athletes and make them compete to their full potential in every situation. Our comeback to the world of competitions is a new stimulus to further improve our products.

UAE Team ADQ Kit, in store and online, click here

Introduction:

In 2023, the women's cycling industry faces challenges and opportunities. This case study delves into perspectives from key stakeholders, including UAE Team ADQ's Maria Camila Garcia, Head of Performance Alejandro Gonzales, RSC’Sport, World Tour Race Organizer Fabrizio d’Amico, and the UAE Federation President, H.E  Mansoor Juma Buosaiba, Their insights illuminate solutions driving progress in women's cycling both globally and in UAE.

Challenges:

• Gender Disparity: Limited recognition and support hinder women's cycling growth.
• Limited Race Opportunities: Scarce high-profile races hinder exposure and experience.
• Societal and Cultural Barriers: Cultural norms restrict women's participation in sports.

Solutions:

Mari Camila Garcia, CEO of UAE Team ADQ:

• People-Centric Approach: Fostering a supportive ecosystem with equal opportunities.
• Nurturing Talent: UAE Team ADQ scouts diverse talent, nurturing skills for global stages.
• Grassroots Initiatives: "Women Moving Forward" empowers aspiring cyclists and coaches.
• Breaking Gender Barriers: Promoting inclusivity, inspiring positive change within the industry.

Alejandro Gonzales, Head of Performance:

• Rigorous Training: Tailored training programs focusing on mental conditioning and sports science.
• Personalized Approach: Individualized coaching enhances female athletes' skills and resilience.
• Adapting to Advancements: Staying ahead in technology and race demands, critical for success.

Fabrizio d’Amico, RCS’ Sport UAE World Tour Race Organizer:

• Inclusivity: Organizing demanding women's races, ensuring equality in prize money.
• Promoting Visibility: Broadcasting live, attracting top athletes, and promoting equality (prize, broadcast, route difficulties).
• Setting Benchmarks: UAE Tour 2023's success reflects inclusivity efforts in global cycling events.

 H.E  Mansoor Juma Buosaiba , UAE Federation President:

• Visionary Leadership: Acknowledges the unwavering support from UAE leaders.
• Collaborative Efforts: Working closely with stakeholders to develop an inclusive race calendar.
• Rapid Growth: Passionate commitment leads to exponential growth in cycling enthusiasm.

Conclusion:

The challenges faced by women in cycling will be met with proactive efforts from teams like UAE Team ADQ, race organizers, and sponsors. By addressing gender disparities, increasing visibility, and nurturing talent, the women's cycling industry in 2023 is reaching a transformative era. Through collaborative endeavors and continued support, women cyclists are poised to conquer new horizons, inspiring generations to come.

 

 

 

 

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The UAE Development Team has announced the confirmation of Emirati cyclist Zahra Hussain as the ninth and final member of its 2025 roster. At 23 years old, Zahra is gearing up for her third season with the team, after the one-year contract extension, and is a standout product of the Emirati Talent Program.

Benefiting from the experience gained racing alongside seasoned teammates in Europe, she has shown significant potential and growth. Over the past two seasons, Zahra has had the opportunity to train and compete in Europe, where she further developed her skills. Notably, this year marked her debut on the cobbles of Belgium, racing in the Egmont Cycling Race Women and the Grote Prijs Yvonne Reynders.

Her most notable results of the season include a silver medal in the time trial and a bronze medal in the road race at the UAE National Cycling Championships.

Zahra expressed her excitement about the renewal, saying, “I’m truly happy and thrilled to continue as part of the UAE Development Team family for another season.”

Reflecting on the impact of the team on her growth, she added, “Being part of the UAE Development Team means a lot to me, as they’ve given me the chance to grow both as a cyclist and as a person. Working with them has pushed me to keep improving as an athlete, and I hope to become a valuable rider for the team.”

Looking back on her past season, Zahra remarked, “This season went well. I learned so much and gained valuable experience that has shown me the path I need to follow to become a successful cyclist.”

Eager for the season ahead, she concluded, “I can’t wait to start the new year. I know it will be amazing, and I look forward to taking on the challenges of the 2025 season, training, racing, and cherishing every moment with my teammates and the entire team.”

Melissa Moncada, President of UAE Team ADQ, praised Zahra’s development: “From the very start, Zahra Hussain has shown great commitment, enthusiasm, and a strong desire to learn. Her improvement over the past two years has been evident. We are committed to supporting her growth and nurturing the talents of our top Emirati athletes.”

SAFIYA

ALSAYEGH

UAE Team ADQ and its partner team in the UCI Men’s WorldTour, UAE Team Emirates, will use Shimano’s cutting-edge products, including its DURA-ACE Di2 wireless groupset, providing the teams with the most advanced shifting and braking experience.

Melissa Moncada, President, UAE Team ADQ said: “Women's cycling is experiencing rapid growth, and our team is committed to achieving ambitious goals. We strive to provide our riders with the most advanced technology, ensuring they have everything they need to perform at their best. Combining our experience on the field with Shimano's renowned expertise in cycling innovation, we are poised to grow together and compete at the highest level with the finest equipment available.”

In competitive racing environments, where every millisecond matters, and circumstances can change in the blink of an eye, Shimano’s components will provide the UAE teams with the lightning-fast, accurate, and reliable shifting performance that is needed to compete at the highest levels.

Yuzo Shimano, Executive Officer, Vice President, Bike Planning Department, Shimano said: “Our four-year partnership with UAE Team ADQ represents a long-term commitment to technological innovation. We are engineering a comprehensive performance solution that will drive cycling technology forward for the foreseeable future.”

Shimano's Di2 electronic gear shifting integration and advanced braking technologies have already played a pivotal role in the team's most memorable races over the last several seasons, including over 80 wins, across Grand Tours, One-Day Classics and many other General Classification races in 2024. For UAE Team ADQ, the team is ready for new challenges: the addition of a top rider such as Elisa Longo Borghini, this year’s winner of the Giro d’Italia Women and the Tour of Flanders, brings even greater ambition for the future.

Whether you are a professional racer or weekend enthusiast, this partnership is a testament to human performance and to the relentless pursuit of excellence.

About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see: road.shimano.com

Have questions for us? We would love to hear from you! Please complete the email form with your inquiry.

While some brands diversify, we specialise in helmets to ensure we offer the very best products every time. We never stop ceasing to know, refine and develop bicycle helmets so that they are ever safer and more innovative.

LOLA

BRYSON-BOE

ADQ is an investment company and strategic partner of Abu Dhabi’s government committed to accelerating the transformation and growth of the Emirate into a globally competitive and knowledge-based economy.

ADQ’s commitment to embedding a performance-driven culture and supporting the community is underpinned by its ‘Performance Driving Us Forward’sponsorship platform. The platform prioritizes partnerships that positively impact the communities and create opportunities by building sustainable programs to enhance the lives of the next generation of athletes representing the UAE on the global stage.

ADQ’s title partnership of UAE Team ADQ is aimed to help promote women in sports and cycling to encourage fitness, competition, and physical and mental wellbeing. The team aims to frontier the women’s cycling movement in the UAE by influencing and encouraging the emergence of more women in this exhilarating sport and by creating a source of support and inspiration, particularly for the Middle East female community.

DOMENICO

PEDRETTI

DAVIDE

GANI

The contribution given by the professional riders was fundamental in the long prototyping phase and subsequent road tests and then directly in the races; the input received from the team made it possible to work on clear and defined areas, such as: aerodynamics, weight, real dynamic stiffness, geometry, robustness and reliability.

As an improvement of our Magistrale Women Bib Shorts, top of the range of our custom range, the new Magistrale Bib Shorts developed for the Pro Teams features raw cut legs with no elastic band, improving aerodynamics and comfort even on the longer training rides and race days.
The Explosive One fabric construction gives an uniform pressure throughout the leg thanks to its technology developed to give the fabric the level of comfort and freedom of movement, supporting the
muscle building and minimizing energy expenditure.

The pad is an evolution of our TruFlo AirLight, featuring our iconical floating technology with a special 80kg/m3 monodensity foam capable of granting same level of comfort up to 8h.
Bibs are made with Y shape and with high breathable fabric and radio pocket.